Why should I pay for AdBlock?

If you've ever wondered whether you should pay (or continue to pay) for AdBlock, we have a few suggestions we'd like you to consider:

  • Because developing AdBlock is harder than we make it look.
  • Because through your support we are able to continue developing AdBlock and making it better.
  • Because by participating in the Acceptable Ads Program, we are making the internet a better place for us all.

And if you'd prefer to purchase AdBlock Premium, instead of making a contribution, you receive a number of our most sought-after, non-adblocking customizations and features at a very reasonable price.

We leave it up to you to decide if you'd like to support us to get ad-free web browsing, better-looking web pages, and pages that load faster. If you'd prefer to support us through a contribution, we ask you to pay based on the honor system. If you don't pay, there is no penalty. You will get ad blocking and customer support either way, and paying users don't get their feature requests implemented faster.

Yes, every now and then you may see occasional ads creep in (especially on well-funded adversaries like YouTube, Twitch, and Facebook) but you can be sure that when you do, there is a band of AdBlock employees working very hard in the background to get those ads blocked again. And it's especially in these times when we're working our very hardest, that we rely on your support.

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