Why should I pay for AdBlock?

If you've ever wondered whether you should pay (or continue to pay) for AdBlock Premium, we have a few suggestions we'd like you to consider:

  • Because developing AdBlock is harder than we make it look.
  • Because through your subscription we are able to continue developing AdBlock and making it better.
  • Because by participating in the Acceptable Ads Program, we are making the internet a better place for us all.

And if you'd prefer to purchase AdBlock Premium you receive a number of our most sought-after, non-adblocking customizations and features at a very reasonable price.

We leave it up to you to decide if you'd like to pay for Premium. We'll still provide ad-free web browsing, better-looking web pages, and pages that load faster. If you don't pay, there is no penalty. You will get ad blocking and customer support either way.

Yes, every now and then you may see occasional ads creep in (especially on well-funded adversaries like YouTube, Twitch, and Facebook) but you can be sure that when you do, there is a band of AdBlock employees working very hard in the background to get those ads blocked again (or to make them as minimal as possible if we can't). And it's especially in these times, when we're working our very hardest, that we rely on your subscriptions.

Was this article helpful?
105 out of 184 found this helpful