What are Acceptable Ads?
With AdBlock's default settings enabled, you will see occasional non-intrusive ads. That's because AdBlock participates in the Acceptable Ads program. The Acceptable Ads program defines strict guidelines to identify non-intrusive ads, which AdBlock shows by default. You can opt out of this setting at any time.
Why should I agree to see Acceptable Ads?
Allowing Acceptable Ads to display lets site owners know you understand that ads let them provide free content. It tells them that you will accept a few small, non-intrusive ads, but you will not tolerate large, distracting, or invasive ads that keep you from focusing on the content you’ve come to enjoy. Showing Acceptable Ads also helps prevent sites from using all-or-nothing ultimatums, such as anti-adblocking warnings, that force you to disable your ad blocker to access their sites. It tells site owners, ad blockers, and advertisers you support an internet that’s fair for everyone.
Did AdBlock start the Acceptable Ads program?
No, eyeo GmbH created the Acceptable Ads program. In 2017, eyeo moved control of the Acceptable Ads program to a third-party review board. In 2021, AdBlock joined Adblock Plus (owned by eyeo GmbH).
Can I turn Acceptable Ads off?
Yes. We believe users should control what they see on the web. That, after all, is what AdBlock is all about. You can easily opt out of the Acceptable Ads program using the steps below.